A Blogger must know search engine optimization as he has to write not only for readers interest but also to attract search engines. You may know what on page SEO is. On page SEO is all the optimization techniques what we apply while designing and developing a web page. Title optimization, meta description, use of keywords, heading tags, post/content optimization, image optimization and internal linking are some of important on page SEO factors. In this post, I shall write the best on page SEO techniques specially for blogger blogs. You can also use this tricks for other sites.
Optimize Title Tag
You may know Google displays 66 characters of a title in search result. So you should optimize your website title in such a way that you can show your important keywords and information in search result. A title tells about the main topic of a webpage. So, we should set title tag as following way.
For Homepage Title = Optimize Website/Blog title along with a very short description with your main keywords. See a well optimized homepage title.
For Post Pages and Static Pages = Optimize Post or Page title along with your Website/Blog title. See a well optimized post page and static page title.
Check these post for title tag optimization technique.
- How to Change the Title Tag of Blogger for Better SEO
- Correct ways to write your page title
Post optimization is the main on page SEO factors. We do much of search engine optimization while writing content or post. Using keywords, header tags and internal linking are some of content optimization techniques.
You may read how to write SEO Friendly Content
Meta description is used to make search result. It is displayed in snippet bellow the title in search result. So add a short meta description about your post within 150 characters. Give a suitable description for home page meta description. You should add an attracting meta description for each post and page.
These days, using meta keywords is out dated. Google is not counting meta keywords anymore but meta description has still importance for search ranking.
Use rich keywords of your content in post title, post URL, meta description, heading tags and several times throughout your entire post body. The main keyword of your post should be used 3 times in every 200 words (1.5% of total word count). You can also use other related closely related keywords in content.
Following post will help you.
- How to Use Keywords in Blog Post
Heading briefly describes about your post or content. We use heading1 (h1) for the main topic, heading2 (h2) for sub topic, heading3 (h3) for more details under heading2. Thus, we can use up to heading6 (h6) according to our need.
- How to Use Heading Tags in a Website
You must link related older posts with suitable keywords. In this post, I’ve linked two posts with two keywords at the beginning. You can use other related website’s link that you own. It helps your visitors know more detail information and increases page views of your site. As a result, your website bounce rate will decrease very fast.
- How to Link Text and Images within Blog Post
Write High Quality Content with Word Count and Well Format
Always try to write a high quality content with enough word count and well format that search engine can easily crawl your content. Write such content that relates to your site and what visitors want. You must be careful of writing with quality and well format that visitors find it easy to read and enjoy the post. Each post should be enough long to put keywords and provide detail information. So, try to write more than 250 words in a single post. To increase visitors and search ranking, write daily or maintain regularity if it is not possible in daily.
Image optimization is also one of important on page factors. Search engine can not read any image until you add a name for it by adding ‘alt’ tag. So optimize images for better SEO result.
Add Image File Name
Here you will optimize images before uploading them. Use keyword as file name of the image or write what your image describes.
As a result search engines easily find the image when one searches for the keyword. See the bellow example,
Bad file name: image002.jpg
Optimized file name: on page seo
- How to Host/ Upload Images to Blogger Free and Resize Quickly
Add Alt and Title Tag
Add alt and title tag to images of your blog for image optimization. Thus you can get more traffic from image search and search ranking will increase. Use keyword of the post as alt and title tag. Be sure these should not be more than 3/4 words.
- How to Add Alt and Title tags to images of Blogger
The factors above discussed are the main and top on page SEO factors though there are some other factors too. Please share your views in comment and do not hesitate to ask any question.