The main Optimization is to write an SEO friendly blog post or content. Most of your search engine optimization is done while writing your blog post. I mean to say you should have the right approach to write a post.
Here I am going to describe some of the essential elements and techniques that you must use to write SEO friendly article. With these elements, tricks and patience, you can occupy the top place on the search engine result page.
Following things matter a lot in SEO. Of course, not all cases are alike. Sometimes, it depends on competition, popularity etc. Read the following matters carefully.
Whatever you write, first plan your main topic before writing the post. Research your topic for the latest information and how you should write or present information.
Be sure, that the reader can find the main topic at the beginning of the post.
1. Think before you write
Before starting to write, think carefully of the questions:
- What do you want to tell your readers?
- Which question do you want to answer?
- What is the purpose of your blog post and at last what do you want your readers to do after reading your article.
2. Research Keywords
Now find the keywords people are searching about your selected topic. You can use free keyword research tools. Here are some free keyword research tools.
At this step, you are to research keywords for your article. You have to find out which keywords readers actually search for.
Select the main keyword which has many searches but low competition.
3. Use a Single Keyword
It is wise to use only a single keyword for a single post. You should have the main keyword and 2/3 of related keywords for optimizing your post. The main keyword must have a good search. Always plan your keyword giving time in research. Find low competitive and good searched keywords. I think long keywords are easy to get ranking. You may read how to use keywords in the blog posts.
Read: How to Use Keywords in Post or Content.
4. Keep Short and Clear Title
The title is the main part of a post. Visitors first read the title. If he finds the topic that he is searching for, he may proceed to read the full post. So make the title catchy to the reader’s eyes.
For this, your title should be as much as short, clear and easy to understand. Keep your title within 66 characters as Google does not display more than 66 characters.
Bad Title: Collection of Smartphones That Has Been Released in This year.
Optimized Title: The Best Smartphones of 2013
5. Catchy Meta Description
You know meta description is another important thing which is displayed on the search result page below the title.
Search Engine mainly uses the title and meta description to find and show content to visitors. So, be sure your meta description can attract visitors and search bots.
Use the main keyword in the description and try to describe the main topic in 160 characters.
6. Use Synonyms, Bold and Italic Text
Don’t use the same words too much. Sometimes, many put keywords again and again as they think it can help to gain first place on SERP. Don’t you think it loses the beauty of your content?
But also remember you are not forcefully stuffing keywords in your blog posts. So rely on synonyms and don’t use the same word again and again. When google finds you are over-optimizing your page with unnecessary use of keywords. your page won’t rank.
Keep important words, Phrases, and Lines in bold or Italic. But remember bold and italic texts help readers. Everything you do must be visitor friendly.
7. Use Proper Heading Tags
Use heading tags to describe your post in categories. Suppose, You are writing a post about Galaxy Note 3. The title is H1. Now you can categorize its features in Display, Network, Battery, etc. These categories should be H2.
Now make a sub-heading structure for your blog post about what you are going to write.
You may read Proper Use of Heading Tags
8. Use Keyword Based Internal Links
You can use links with keywords to related older posts on your site or other related sites (nofollow). Google put importance on links or anchor texts. Not only that, but it also increases your page view and thus decreases the bounce rate.
9. Add Image Alt and Title Tag
Search Engines can not read images until you add a ‘alt’ tag to the image. Google can only read text.
So name your image and what it is about. Then Search Engine can recognize the image. It is better to use the main keyword as alt and title tag.
Read how to add alt and title tag to the image.
10. Fresh and Clean
Always try to keep your blog posts well-described. Try to divide the post into categories, and make some paragraphs. A long paragraph breaks the reader’s attention. So, keep the information in such a way that visitors find it easy to understand and read with attention.
You may also read- How to Schedule a Blog Post in Squarespace
The above described are very important in writing an SEO-optimized post or content. It means, overnight you cannot get the top ranking in the search engine result page. It needs time, patience and excellence.
Remember you are writing to satisfy visitors not only search engines. Put importance on visitor’s needs and write a post following the above steps, it is sure you can do better than others. Keep visiting for newer posts. I expect your valuable comments.